The past few weeks have underscored how turbulent the media marketplace has become. With consolidation, regulation and consolidated controls traditional media is under siege. Going forward, new voices and new business opportunities will increasingly come from the Creator Economy.

YouTube is now the top podcast platform—but most hosts ignore it. If you’re not tracking YouTube views, engagement, and growth, you’re missing key insights. Engine Room integrates your YouTube data to see the full picture and make smarter, business-driving decisions.

Many creators build big audiences without realizing their metrics lack real business insight. One food creator had reach—but stalled growth and weak monetization. That’s where Engine Room stepped in.

Most creators grow organically, but scaling often takes paid media—and smart spending starts with knowing your churn and LTV. One creator used this data to run a targeted ad campaign and saw a sustained boost in growth. Discover how to use your numbers to grow faster and spend smarter.

Most Patreon creators miss key metrics like growth rate. Engine Room tracks them for you. In this first Metrics That Matter post, we cover growth rate—your snapshot of momentum and growth.