Category: Uncategorized

A Creator with a million followers and a Creator with fifty thousand can have the same problem: neither one has a business, they have an audience. Reach tells you how many people are paying attention. It says nothing about whether that attention converts into income you control, or income that could disappear the moment a platform changes something.

The past few weeks have underscored how turbulent the media marketplace has become. With consolidation, regulation and consolidated controls traditional media is under siege. Going forward, new voices and new business opportunities will increasingly come from the Creator Economy.