Insights

We’ve been at leading content companies like Def Jam, Paramount, CurrentTV, Yahoo!, OutlierAI and Universal. We’ve produced content for the biggest platforms, and partnered with the creators who make it all happen. We’ve forged partnerships, grown audiences, and helped creators turn side hustles into serious revenue. A big part of our success is drawing insights from platform data. If there’s a signal in the noise, we’ve found it. This blog gives insight into our playbook—drawn from the data, shaped by the deals, and tested in the wild. No spin. No cheerleading. Just the stuff that works.

THE METRICS THAT MATTER:

The Numbers that Fuel Your Subscription Business

Most Patreon creators miss key metrics like growth rate. Engine Room tracks them for you. In this first Metrics That Matter post, we cover growth rate—your snapshot of momentum and growth.

The Numbers that Fuel Your Subscription Business

Case Study

What Happens When Creators Use Paid Media Strategically

Most creators grow organically, but scaling often takes paid media—and smart spending starts with knowing your churn and LTV. One creator used this data to run a targeted ad campaign and saw a sustained boost in growth. Discover how to use your numbers to grow faster and spend smarter.

Coming Attractions

How a Cooking Creator Turned Data into Explosive Growth

Many creators build big audiences without realizing their metrics lack real business insight. One food creator had reach—but stalled growth and weak monetization. That’s where Engine Room stepped in.

YouTube Is Now the #1 Podcast Platform. So Why Don’t Your Numbers Show It?

YouTube is now the top podcast platform—but most hosts ignore it. If you’re not tracking YouTube views, engagement, and growth, you’re missing key insights. Engine Room integrates your YouTube data to see the full picture and make smarter, business-driving decisions.